pCloud is a highly secure cloud storage solution that offers end-to-end encryption for your files. Key features include:

- Military-grade encryption for maximum security

- Cross-platform availability (Windows, macOS, Linux, iOS, Android)

- File sharing with team members or clients

- PC backup functionality

- Client-side encryption with pCloud Crypto

Target users include individuals and businesses who prioritize data security and need reliable cloud storage. The unique selling point is its combination of user-friendly interface with top-tier security measures, including optional zero-knowledge encryption.